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cat litter bags
Launch itA $2.7M/yr market growing +5.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.6M searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.20–$26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,477.56avg incumbent reviews — the moat a new listing must climb