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cat laxative
Launch itA $992K/yr market growing +12.7% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible22.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Great$992K$992K/yr · 324K searches
Price range
Good$6.46–$33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.89avg listing price — sweet spot $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,326.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf