47
cat ladder
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$60.42avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good597.18avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$18.53–$162.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 6% kills the launch gate
Market size
Bad$77K$77K/yr · 155K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale