61
cat gate
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$2.0M$2.0M/yr · 1.4M searches
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$88.11avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$12.81–$179.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,018.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 6% kills the launch gate