54
cat gate for doorway extra tall
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$77.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Good$9.81–$158.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Market size
Okay$168K$168K/yr · 170K searches
Review moat
Okay3,524.63avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale