63
cat food toppers
Launch itA $1.1M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 769K searches
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Price range
Good$4.82–$40.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,846.78avg incumbent reviews — the moat a new listing must climb