69
cat eye drops
Launch itA $948K/yr market growing +19.8% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Market size
Great$948K$948K/yr · 500K searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.69–$35.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,594.35avg incumbent reviews — the moat a new listing must climb