58
cat door for windows
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$86.68avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$731K$731K/yr · 581K searches
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Review moat
Good1,227.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.66–$181.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 6% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale