42
cat door for exterior door
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.26avg listing price — sweet spot $15–$100
Price range
Great$9.87–$74.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$192K$192K/yr · 194K searches
Returns
Okay5.9%return rate — above 6% kills the launch gate
Review moat
Bad6,277.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.6%90-day search growth — must beat 0% to launch