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cat dewormer
Launch itA $9.7M/yr market growing +4.5% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$9.7M$9.7M/yr · 2.6M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$45.74avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$13.60–$213.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,000.13avg incumbent reviews — the moat a new listing must climb