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cat dandruff shampoo
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Price range
Good$7.32–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,800.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 33K searches