50
cat cone
Worth a lookShows a $1.3M/yr market, but high returns (8.2%) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 1.9M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,942.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.11–$19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Returns
Bad8.2%return rate — above 6% kills the launch gate