58
cat comb
Worth a lookShows searches that convert (9.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 6% kills the launch gate
Growth
Good+44.2%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.69–$31.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,223.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 64K searches