58
cat carrier
Launch itA $8.8M/yr market growing +9.9% this quarter with returns at 4.5% — clears our launch bar.
Market size
Incredible$8.8M$8.8M/yr · 10.3M searches
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Price range
Great$10.59–$48.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 6% kills the launch gate
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,928.22avg incumbent reviews — the moat a new listing must climb