53
cat car carrier
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($67K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$41.51avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Good$4.77–$158.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Returns
Good3.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,301.64avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 110K searches