67
cat calming treats
Launch itA $991K/yr market growing +10.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.62avg listing price — sweet spot $15–$100
Market size
Great$991K$991K/yr · 555K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$3.48–$33.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,128.28avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse