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cat calming spray
Worth a lookShows searches that convert (12.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 452K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.93–$28.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,700.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand