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cat calming drops
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Price range
Great$13.98–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.27avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,103.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 39K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand