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cat calm beads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great105.13avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Price range
Great$8.77–$41.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 27K searches
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand