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cat bunny ears
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great143.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 6% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad$4.75–$18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 20K searches
Growth
Bad-88.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale