38
cat brush with release button
Skip itPrices mostly outside the sweet spot ($5.74–$14.88) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.09avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad13,292.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$4K$4K/yr · 5K searches
Price range
Bad$5.74–$14.88cheapest to priciest tracked listing — scored on the share inside $15–$100