47
cat bridge
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great145.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.84avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$14.94–$167.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 6% kills the launch gate
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 114K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale