47
cat bell
Skip itPrices mostly outside the sweet spot ($4.20–$16.85) — this niche doesn't clear our bar today.
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,367.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Market size
Okay$205K$205K/yr · 371K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Price range
Bad$4.20–$16.85cheapest to priciest tracked listing — scored on the share inside $15–$100