46
cat bath brush
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.20avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad$4.25–$17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,354.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 74K searches