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calcium for snails
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,028.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.04–$26.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 80K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand