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bunny stuff
Worth a lookShows low returns (0.5%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$2.85–$53.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,316.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Bad$82K$82K/yr · 529K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale