48
bully bones
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.17–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Review moat
Bad4,850.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 87K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand