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56

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Worth a look

Shows a sweet-spot price point ($19.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 70Conversion 32Competition 58Returns 77Price range 79Avg price 87Brand share 67Review moat 61Quality gap 55

Avg price

Great$19.80

avg listing price — sweet spot $15–$100

Price range

Great$8.97–$39.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 6% kills the launch gate

Growth

Good+52.1%

90-day search growth — must beat 0% to launch

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,060.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$47K

$47K/yr · 93K searches