56
bitter apple spray for dogs to stop chewing
Launch itA $1.9M/yr market growing +1.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 899K searches
Avg price
Great$15.06avg listing price — sweet spot $15–$100
Price range
Good$12.05–$19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,815avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand