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bird poison
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$52.34avg listing price — sweet spot $15–$100
Growth
Great+100.5%90-day search growth — must beat 0% to launch
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,192.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.82–$172.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Market size
Okay$206K$206K/yr · 52K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand