57
bird ladder
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good668.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Price range
Okay$6.13–$22.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 114K searches