42
big sister dog bandanas
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible63.06avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 6% kills the launch gate
Price range
Okay$3.38–$22.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 159K searches