56
bells for door
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$5.95–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Market size
Okay$227K$227K/yr · 387K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,950.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.1%90-day search growth — must beat 0% to launch