38
aquarium lid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great$14.84–$34.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great344.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 6% kills the launch gate
Market size
Okay$148K$148K/yr · 485K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand