43
aquarium background
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good542.54avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 6% kills the launch gate
Price range
Okay$3.33–$23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.21avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 707K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.1%90-day search growth — must beat 0% to launch