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aquarium ammonia
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$19.02avg listing price — sweet spot $15–$100
Price range
Great$6.87–$54.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,806.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$158K$158K/yr · 53K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand