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antifungal spray for dogs
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$8.38–$39.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$168K$168K/yr · 67K searches
Review moat
Bad6,680.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf