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anti shedding for cats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Price range
Okay$6.83–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$169K$169K/yr · 105K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,274.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand