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animalintex poultice pads for horses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$26.38avg listing price — sweet spot $15–$100
Price range
Great$12.77–$41.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great284.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 9K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand