50
all life stages dog food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$47.36avg listing price — sweet spot $15–$100
Price range
Great$14.14–$71.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good822.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$536K$536K/yr · 218K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand