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75 watt heat bulbs for reptiles
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Price range
Good$5.13–$27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,548.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 49K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-10.8%90-day search growth — must beat 0% to launch