48
50 watt reptile heat bulb
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Good1,136.05avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.13–$27.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 22K searches