48
5 step dog stairs for high beds
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$67.11avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$31.41–$132.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,297.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 6% kills the launch gate
Market size
Bad$62K$62K/yr · 29K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch