47
150 watt basking bulb
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,719.91avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.13–$21.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$87K$87K/yr · 38K searches
Competition
Bad84%top-5 click share — a locked-up shelf