47
10x10 kennel cover
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great250.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$66.39avg listing price — sweet spot $15–$100
Price range
Good$18.27–$162.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 6% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 65K searches