54
100w basking bulb
Worth a lookShows low returns (1.0%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.17avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.13–$30.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,133.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 74K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch