30
zoom broom
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great475.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$124.19avg listing price — sweet spot $15–$100
Price range
Okay$37.10–$180.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$190K$190K/yr · 70K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 6% kills the launch gate
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand