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zinnia seeds
Launch itA $1.9M/yr market growing +28.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 1.3M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.77–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Review moat
Bad4,391.06avg incumbent reviews — the moat a new listing must climb