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zevo flying insect trap refill
Launch itA $18.5M/yr market growing +106.9% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$18.5M$18.5M/yr · 3.3M searches
Conversion
Incredible24.5%search→purchase rate — share of searches ending in a sale
Growth
Great+106.9%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Price range
Great$12.35–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad17,066avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand