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69

zevo flying insect trap refill

Launch it

A $18.5M/yr market growing +106.9% this quarter with returns at 1.0% — clears our launch bar.

Market size 100Growth 94Conversion 100Competition 22Returns 94Price range 88Avg price 94Brand share 17Review moat 18Quality gap 52

Market size

Incredible$18.5M

$18.5M/yr · 3.3M searches

Conversion

Incredible24.5%

search→purchase rate — share of searches ending in a sale

Growth

Great+106.9%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.75

avg listing price — sweet spot $15–$100

Price range

Great$12.35–$44.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad17,066

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Reviews